Ergün has become a trusted name in the cheese industry with years of experience and a strong commitment to quality. The newly developed corporate identity has been designed with a modern approach that emphasizes simplicity, reliability, and sincerity. The new logo preserves the brand’s deep-rooted values while reinterpreting them with a contemporary touch. Its strong and legible typography reflects professionalism, while its rounded edges convey warmth and approachability. The rounded rectangular form symbolizes trust, integrity, and continuity, while the use of orange and warm tones highlights naturalness, sincerity, and appetizing flavor, and the white typography emphasizes simplicity and purity.
The corporate identity is not limited to the logo alone; it has also been applied through a holistic design approach to business cards, packaging, labels, shopping bags, and other printed materials. The minimalist design of the business cards highlights professionalism, while the packaging designs have been created to reflect the freshness and authenticity of the cheese. Shopping bags and labels enhance the brand’s visibility in everyday life, strengthening the bond with consumers.
Ergün’s new corporate identity underlines that the brand is not merely a cheese producer, but a trustworthy name that delivers traditional flavors with a modern touch. All design elements have been crafted to represent the brand’s values in the long term, creating a lasting, strong, and consistent visual language. With this new identity, Ergün not only stands out through the quality of its products but also differentiates itself in the sector with a professional and cohesive visual identity, reinforcing trust and loyalty in the minds of consumers.
